Applied Research Lab for Behavioral Solutions in Health and Sustainability
Our Vision
We believe that people can choose more healthy and sustainable life styles if given the right choice environment. Our vision is to help public and private organizations create personally optimal choice environments where individuals can make the most healthy and sustainable decisions.
Our Mission
To develop, research and implement scientifically-proven behavioral change interventions that address the unique needs of diverse individuals. By this, we aim to increase adherence to medical guidelines, improve public health and health equity, and promote global sustainability.
Selected Projects
Green Nudges 2.0
Personalized behavioral intervention to reduce the usage of single-use-plastics. Field studies in organizations, workplaces, restaurants and coffee shops.
For the Ministry of Environmental Protection. Read more here
Boosting adherence to medications
Behavioral analyses of barriers that cause non-adherence to medication among breast cancer patients. Surveys and studies to develop behavioral personalized solutions that overcome barriers and boost adherence.
Nudge 2 Quit
Increasing engagement and participation in the smoking cessation "Quitline" (by the Ministry of Health) to increase rates of smoking cessation (With Prof. Yael Bar-Zeev and Dr. Sanchayan Banerjee)
Social norms to save water
Reducing water waste by adding social norms interventions in consumers' water bills. A field study for the Water Authority, which recommendations were adopted into policy. Read more here.
Sun for everyone
Behavioral economics for increasing adoption of solar panel systems among residential building in Israel. Large scale study among apartment owners.
With Israeli Energy Forum, for the Ministry of Energy. Read more here
Partners
Ministry of Health
Clalit Health Services
Ministry for Environment Protection
Israeli Energy Forum
Founders
Social Psychologist and Behavioral Researcher
Associate Professor at the Federmann School of Public Policy,
Hebrew University of Jerusalem
Epidemiologist and Behavioral Researcher
Research Fellow at the Federmann School of Public Policy,
Hebrew University of Jerusalem
Get in Touch
Have a collaboration in mind?
Want to know more about what we do and how we do it?
Reach out, send us an email!