Research Lab for developing and applying personalized behavioral
interventions to improve public health and sustainability
Our Vision
We believe that people can choose more healthy and sustainable life styles if given the right choice environment. Our vision is to help public and private organizations create personally optimal choice environments where individuals can make the most healthy and sustainable decisions.
Our Mission
Our Research Lab's mission is to develop, research and implement scientifically-proven behavioral change interventions that address the unique needs of diverse individuals. By this, we aim to increase adherence to medical guidelines, improve public health equity, and to promote global sustainability.
Our Approach
We first define the desired behavior such as to increase medical adherence, reduce waste, or promote healthy eating
We identify the main behavioral barriers in people’s decision environment using state-of-the-art research methods
We develop behavioral interventions using insights from social psychology, behavioral economics, and public policy
We personalize interventions to individuals’ characteristics, personal preferences or past behavior
We run rigorous Randomized Controlled Trials (RCTs) to identify the most effective interventions for scalable application
We implement, evaluate, and optimize to achieve maximal impact
Founders
Social Psychologist and Behavioral Researcher
Associate Professor at the Federmann School of Public Policy and Governance, Hebrew University of Jerusalem
Epidemiologist and Behavioral Researcher
Research Fellow at the Federmann School of Public Policy and Governance,
Hebrew University of Jerusalem
Projects
Green Nudges 2.0
Personalized behavioral intervention to reduce the usage of single-use-plastics. Field studies in organizations, workplaces, restaurants and coffee shops.
For the Ministry of Environmental Protection. Read more here
Sun for everyone
Behavioral economics for increasing adoption of solar panel systems among residential building in Israel. Large scale study among apartment owners.
With Israeli Energy Forum, for the Ministry of Energy. Read more here
Save more water
Reducing water waste by adding social norms interventions in consumers' water bills. A field study for the Water Authority, which recommendations were adopted into policy. Read more here.
Partners
Ministry of Health
Meuhedet
GistMd
Clalit Health Services
Pfizer
Environment Protection Ministry
Ministry of Energy
Water Authority
Israeli Energy Forum
Collaborators
Head of service Familial and high risk GI Cancer Clinic, Gastroenterology Dept. RMC,Israel, Clalit Health Services
Public Health Physician, Behavioral Scientist, Epidemiologist, and a Tobacco Treatment Specialist
Behavioral Scientist, Social Impact Specialist and Applied Researcher
Behavioural Scientist , Ph.D. Student at Reichman University
Research Assistant, M.A. Student at School of Education, Hebrew University of Jerusalem
Researcher and Ph.D. candidate at Ben Gurion University (Media Psychology)
Professor of Computational Social Science and Behavioural Data Science at the Department of Sociology and Social Research of the University of Trento
Assistant Professor in the Department of Environmental Economics at the Institute of Environmental Studies (IVM) in Vrije Universiteit Amsterdam
Get in Touch
Have a collaboration in mind?
Want to know more about what we do and how we do it?
Reach out, send us an email!